Whenever I write copy for clients, I always encourage them to be completely honest in their marketing. The truth is always simpler, and simple, clean statements are always easier to read and more compelling than a bunch of marketing blah blah blah. It’s a good business strategy – people aren’t stupid, they know when they’re being blah-blahed to – but more importantly, writing fluffy nonsense makes my head hurt.
Which is why I’m a little disappointed in the slogan for the La Leche League: Happy mothers, breastfed babies
It is succinct I guess, but I don’t know. Happy mothers? I think they leave a lot of mothers feeling resentful when the experience is not 100% happy, especially during those rough early weeks. Here are a few possible new slogans I think they should consider…
And cracked nipples, embarrassing leaks, frustrating supply problems, painful latch, mastitis, and clogged ducts are all invited.
Oh. My. Gosh. Those are freakin’ hilarious, Tiffany. The first one is my favorite. And SO TRUE.
Hahahaha! I love these. Not only honest and simple, but with a whimsical sense of humor. ;-)
OMG – those are hilarious! I especially love the last one.
I think that last one has GOT to be the true honest breastfeeding truth….
You mean my childless nipples missed out on all that fun?
Aw, hell.
I read the title, and immediately thought: “But I don’t remember her applying…..” *wink*
Aw, hilarious!!!!!
A friend linked me here. This is hysterical, precisely because it’s so damn true.