March 8th, 2006
I’m not sure why LLL hasn’t hired me yet
Whenever I write copy for clients, I always encourage them to be completely honest in their marketing. The truth is always simpler, and simple, clean statements are always easier to read and more compelling than a bunch of marketing blah blah blah. It’s a good business strategy – people aren’t stupid, they know when they’re being blah-blahed to – but more importantly, writing fluffy nonsense makes my head hurt.
Which is why I’m a little disappointed in the slogan for the La Leche League: Happy mothers, breastfed babies
It is succinct I guess, but I don’t know. Happy mothers? I think they leave a lot of mothers feeling resentful when the experience is not 100% happy, especially during those rough early weeks. Here are a few possible new slogans I think they should consider…
And cracked nipples, embarrassing leaks, frustrating supply problems, painful latch, mastitis, and clogged ducts are all invited.
March 8th, 2006 at 9:32 am
Oh. My. Gosh. Those are freakin’ hilarious, Tiffany. The first one is my favorite. And SO TRUE.
March 8th, 2006 at 9:36 am
Hahahaha! I love these. Not only honest and simple, but with a whimsical sense of humor. ;-)
March 8th, 2006 at 10:58 am
OMG – those are hilarious! I especially love the last one.
March 8th, 2006 at 3:01 pm
I think that last one has GOT to be the true honest breastfeeding truth….
March 9th, 2006 at 3:49 pm
You mean my childless nipples missed out on all that fun?
Aw, hell.
March 11th, 2006 at 3:26 am
I read the title, and immediately thought: “But I don’t remember her applying…..” *wink*
February 26th, 2008 at 8:18 pm
Aw, hilarious!!!!!
March 23rd, 2008 at 7:16 pm
A friend linked me here. This is hysterical, precisely because it’s so damn true.